social marketing approach
Strategy 8. social marketing definition social marketing is an excellent tool for promoting public health activities. it may be used to promote breastfeeding. Social media marketing is the use of social media platforms and websites to promote a product or service. most of these social media platforms have their own built-in. The national social marketing centre. changing behaviours. we believe that great solutions come from great strategy, and great strategy from great thinking..
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.. E . social marketing: an approach to planned social change . philip kotler . and . gerald zaltman can marketing concepts a.nd techniques be effectively.